Why do good teams kill great ideas? Safi Bahcall reveals a surprising new way of thinking about group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, and using stories that range from James Bond to Steve Jobs, Safi shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them.

Meticulously researched and undoubtedly fascinating, this talk offers fresh insights from a new kind of science—showing the three techniques that creatives, leaders, and visionaries can use to liberate the ideas trapped inside small and large companies everywhere.